One of the questions we often hear is “what is leatherette, and how is it different from leather?”
Leatherette is a synthetic material that resembles natural leather made from animal hides. Because of advancements in production technology, high quality leatherette (such as the kind used by BRAUM) can be just as soft and appealing as natural leather.
Leatherette is not only an ethical choice, it is also easier to maintain than natural leather. Spills and dirt on leatherette seats can be easily wiped with a damp cloth, whereas upkeep for leather seats is generally more difficult.
For many years, leatherette has been offered as an entry-level interior option by most major automobile manufacturers. Toyota, BMW, Audi and many other manufacturers all have their own versions of a leatherette material. Because of its durability and its affordability, leatherette is also one of the main options currently offered on BRAUM seats.
We are aware that some enthusiasts prefer the luxury of real leather seats, so in mid-2017 we will be launching our BESPOKE by BRAUM program. This long awaited program will offer custom options including an an upgrade to natural leather – ethically sourced, of course. (Please note our BESPOKE program will not be eligible for sponsorships due to the custom options we will be implementing.)
Stay tuned for more updates from #teamBRAUM! Even though it’s the end of the year, we still have lots of exciting news and content to share with you. We can’t wait for you to see what’s coming next!